49TH PARALLEL SOFTWARE
49TH PARALLEL WINDOWS

Given MontrealвЂ™s thriving coffee culture and familiarity with the 49th Parallel brand, Bilodeau says the company felt it was an вЂњobvious choiceвЂќ for its first away-from-home outpost.

49TH PARALLEL SOFTWARE

Once the beans make it to a 49th Parallel facility, Stojanovic describes a meticulous, technologically driven system that uses probes, sensors, and software to control the roasting process. The Vancouver coffee roaster was founded by brothers Vince and Michael Piccolo in 2004, with the goal of adopting a вЂњdirect tradeвЂќ ethos that sees 49th Parallel employees visiting growers around the world, as opposed to working with importers. Sasa Stojanovic, the companyвЂ™s director of Coffee, based out of its Burnaby production facility, says the beans, sourced from La Pensilvania farm in the Huila region of Colombia, are roasted similarly to the popular Longitude 123В°W blend (available elsewhere in town) for a smooth, mellow taste. TheyвЂ™ve also released a new limited-edition Vieux MontrГ©al coffee, with notes of grape, red apple, and pastry, to mark the occasion.

49TH PARALLEL WINDOWS

A glazing station set up in one of the buildingвЂ™s Notre-Dame Street-facing windows will allow passersby to stop and watch as rings of fried dough get topped, in some cases creating Quebec-specific flavours like pouding chГґmeur and Saguenay-Lac-Saint-Jean blueberry.ДЄlso unique to this 49th Parallel location is a new menu item: Quebec beverage of choice, the allongГ© (a long shot of espresso). Bilodeau also promises a lounge area where patrons can cozy up near a fireplace.ДЄside from the coffee and chalet vibes, 49th Parallel will be serving LuckyвЂ™s Doughnuts, its in-house brand of sweets. The 2,000-square-foot cafГ© is poised to accommodate up to 80 people, in a setting that preserves original features like exposed brick walls and over-one-hundred-year-old masonry. So now itвЂ™s kind of like IвЂ™ve gone 360 and am back to where I started, and itвЂ™s definitely an honour and a privilege to be able to bring that space a new life and a new vocation.вЂќ вЂњWhen I started my career in hospitality, I used to eat there almost every day because I worked across the street. вЂњPlaza McGill was and always will be an institution in Montreal,вЂќ Sara Bilodeau, the director of CafГ©s in Quebec tells Eater. (In January 2021, an Eater tipster spotted 49th ParallelвЂ™s signature aqua blue signage in the vacant storefront.) But now, third-wave coffee devotees will be able to sip on them at a cafГ© bearing the 49th Parallel name.Д¤9th Parallel is opening its first brick-and-mortar coffee shop outside of Vancouver on July 16, in Old Montreal, in the space that once housed 40-year-old no-frills diner Plaza McGill, at the intersection of McGill and Notre-Dame. Montrealers are already well-acquainted with the roasts of Vancouver coffee doyen 49th Parallel - theyвЂ™ve been served at spots like CafГ© Myriad, CaffГ© in Gamba, and Canard CafГ© (formerly Hoche CafГ©) for years.

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